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We need to redefine creativity. Here’s a less intimidating roadmap to find your own at work and in life
JinJa Birkenbeuel JinJa Birkenbeuel

We need to redefine creativity. Here’s a less intimidating roadmap to find your own at work and in life

BY JINJA BIRKENBEUEL, Writer, Fast Company Magazine

Any time you have an idea or ask a question, it’s creation.

There is a stigma around the word “artist,” and this stigma is that you have to hold a paintbrush, or write a song or a book, or be a fashion designer making clothes to be considered a creator or artist. These are narrow definitions of what a creative or an artist is.

How many times have you asked someone, “Did you make that?” and the person responds, “Oh God, no! I don’t have a single creative bone in my body.” As if the only definition of creativity is being able to hold a pencil and draw something. This is a lie we’ve been told since we were children, and we believed it. Our vision of an artist is set to the standard we see in museums or what we see during the Grammy Awards—all the historical references of what a “real” artist is.

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BLACK CREATORS CELEBRATED ON BILLBOARDS ACROSS THE COUNTRY
News JinJa Birkenbeuel News JinJa Birkenbeuel

BLACK CREATORS CELEBRATED ON BILLBOARDS ACROSS THE COUNTRY

BLACK CREATOR JINJA BIRKENBEUEL CELEBRATED ON BILLBOARDS ACROSS THE UNITED STATES

Ad Age and OUTFRONT partner to showcase the creative excellence of JinJa Birkenbeuel and others during Black History Month.

Billy Porter, the Emmy, Tony and Grammy Award-winning actor, singer, director, composer and playwright, will serve as a guest editor, along with Translation CEO Steve Stoute, Birk Creative CEO JinJa Birkenbeuel and Kin Co-founder Kwame Taylor-Hayford.

Credit: Photos courtesy Billy Porter, Translation, Birk Creative and Kin. Photo of JinJa Birkenbeuel taken by Tony Chung of LinkedIn.

Ad Age is partnering with OUTFRONT for its annual Black History Month feature celebrating Black creative excellence.

The project is designed to shine a light on key moments in the careers of inspiring and influential creators from across the industry. Through the partnership with OUTFRONT, Ad Age will also showcase some of the industry’s most creative talent on OUTFRONT’s digital out-of-home media across the U.S.

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