LinkedIn is the Most Popular Platform to Share Long Form Content

LinkedIn is the most popular social media platform to share long-form, industry-focused content, but it's not always the best platform to share your strategies and ideas related to the industry you're in. There are a few things you need to change immediately:

• Your mindset that online content sharing is the best way to get your message out. Try to find opportunities to get your content integrated into different publications or trade journals.

• In-person events, conferences, and meetings. Sharing your ideas that you would've put in long-form content during a conversation at an industry event can be more powerful because you have a direct conversation with an actual person that you can help or that might be able to help you.

• Consider publishing a white paper. And that white paper can be published on your website, and you can ask people for their contact information in order to access your white paper.

• Put together a newsletter where you collect people's email addresses, and then you can send out a newsletter once a week, every two weeks, every month, every quarter, once a year; you are in charge of that platform and you own the distribution process.

All in all, LinkedIn deserves to be the most popular way to share long-form content because it's a powerful network with powerful people, and the algorithms are powerful as well. Keep in mind, you don't control this platform. You don't own it. You can't fix it; you can't change it, so you always need to make sure that you use other resources to get your content out. And again, some of these other resources sometimes are more powerful for you individually than even LinkedIn is.

I share more content like this in my monthly newsletter The Birk Creative Reset. Sign up here.