If You Aren’t Doing These Five Free Creative Marketing Tips Your ad Spend Won’t Work

When you are in business, you have to spend money on advertising. Advertising today is very complex. And small businesses like mine, we are fighting just as hard as the big brands for attention.

But, before you spend money on Google or social media ads that don’t deliver great results, I will share five simple steps that will kick start your organic advertising plus reach and help you gain confidence when you are ready to spend real money right.

Here are my top five considerations:

1. Identify your perfect customer

1. What is their character? Gender? Where do they live? What types of media do they like to consume?

2. Send out surveys to learn about your customers if you don’t know who they are. Google has free or inexpensive survey platform. surveys.google.com

2. Understand why your customers should chose you

1. Is your location amazing?

2. Experience with staff? Number of years in business? A unique and proprietary service?

3. Set smart goals for your business 

1. Goals must be: specific, measurable, achievable, relevant and tangible

2. Examples: 100 visitors to my website at the end of each month; 50 likes per week on my instagram posts; 10 views per day of my company’s YouTube video

4. Chose the right marketing tactics to attract perfect customers

1. Should you be running YouTube Short videos to experiment with new content because you know shorts is trending?

2. You’ve done research and learned that your targeted customer spends a ton of time on YouTube?

3. Are you a B2B business and discovered that LinkedIn is a great platform to find like-minded customers or build a new network? 

5. Be consistent with the right actions

1. If you find success with a monthly newsletter, don’t stop sending it.

2. If you create a weekly post on LinkedIn with a “how to solve a problem” type of post, and you get high audience engagement which include comments and shares, keep doing that!