In 7M Woodworking, founder Paul Miller turned a hobby into a passion. The Chicago-based business brings natural beauty into homes and other spaces, with pieces made from reclaimed, recycled, and refurbished wood.

7M turned to Birk Creative after struggling with its online advertising. Miller and his team were spending more time and more money, but not seeing the results. It was time to lay a new foundation and build a roadmap for 7M’s success online as a small business.

The Process

First, we took a deep dive into 7M’s day-to-day, familiarizing ourselves with its products and key audiences through a discovery. We conducted a thorough audit — a full-scale review of all components of their digital program: website, social media channels, content, visuals, brand identity and messaging, and Google advertising. Birk Creative’s analysis focused on evaluating execution against best practices and identifying opportunities to guide our recommendations.

We quickly found that 7M’s advertising challenges were symptomatic of bigger inefficiencies and gaps within its entire digital ecosystem. They needed new content, new messaging to go up against clients as big as Walmart, and a new strategy for advertising, with better targeting and copywriting. One of our most impactful findings was that 7M was advertising on the wrong Google platform, and Birk Creative migrated them to Google Shopping, which offers personalized shopping suggestions and directs customers to purchase products through Google, a third-party site, or in-store.

Not only did we make data-informed recommendations, we helped see them through. A photoshoot, mood boards, interviews, social media strategy, and custom videos brought 7M into the next chapter of its digital program, with the tools they need to create strategy-aligned content. In addition to the Google Shopping migration, we also integrated Yoast SEO into their website’s back-end, making it simple to attract more visitors.

The Results

Birk Creative’s recommendations and implementation support was only the beginning. With training and additional one-on-one consultations — on top of new strategies for telling the 7M story, and smart tactics for reaching the right audiences — 7M is poised for digital success, and ready to make the most of its marketing.

Are you a small business owner who’s ready to take your digital program to the next level? We offer the above solutions as our Small Business Online Transformation for $15,000. Start the conversation today.