Our Process


Research and Plan
  • Conduct a SWOT Analysis - a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project
  • Establish Social Media Goals and Performance Objectives
  • Research and identify the target audience demographic and profile and determine how best to reach them via Social Media Channels
  • Research and analyze similar target social media campaigns to see what content strategies will work best
  • Social media audit to assess how your current social media channels are performing and identify areas for improvement
  • Content audit to asses the performance of content on your website against business and audience goals
Develop, Implement, and Manage
  • A customized content strategy
  • A customized social media strategy
  • Social media branding and messaging
  • Editorial calendars for daily engagement and timely posting purposes
  • Social media channel set up and establishment (Facebook, Twitter, YouTube, Google, Pinterest, Instagram, etc.,)
  • Corporate LinkedIn profile development
  • Targeted List-Building
  • Campaign and contest implementation
  • Multi-Media Asset building such as social media videos, infographics, profile images, background/banner images, special event post graphics, etc.
  • Media buys for Facebook and Twitter
  • Blogging and writing
  • Social media branding and messaging
  • Social reputation management
  • Community management of all channels
Measure and Deliver Results
  • Analytics and detailed performance reporting
  • Data analysis and strategic adjustments
  • Key metrics measurements such as page likes, post engagements and interactions, new follower growth, and best posts
  • Analysis of paid social advertising results on Twitter and Facebook
  • Gather examples of social engagement and notable new follower highlights in segmented time periods

Examples of Social Media Marketing and Content Strategy Deliverables


Case studies that deliver our social media marketing and content strategy services: