News & Commentary
Keep up with Birk Creative’s news and read about our reults for our clients. Get creative marketing tips and gain insights to help you and your business be inspired to transform.
The Creative Dream, Deferred
I’m taking a creative reset, and I’d love for you to consider taking one too. I’m experimenting with other strategies so that I can consider alternative endings, and multiverses in my own creative life. My internal narratives have unchanged over the last decade. I’ve been motivated to grow my business and turn work into gold. It’s worked, but is there more than this? So, instead of trying to create a Disney-type ending to every aspect of my life, why not imagine things just not working out at all, every single time. How about creating art and writing stories that doesn’t solve problems, or provide a “how-to [fill in the blank]” tactic. No more quick fixes. Instead, dive deeper into the complete unknown and explore. Maybe it’s not about thinking positive and manifesting the secret. This is beyond taking out time to rest. Maybe it’s taking out the time in your day, to just think at all.
Innovating In Commercial Real Estate: A Quick Guide to Thriving in the Era of Remote Work
What will #remotework do to the commercial real estate industry? An industry that has built a robust corporate and retail building ecosystem filled with commuting workers, transit, restaurants, schools and shops, not to mention the infrastructure that includes construction, utilities, water and government taxation. What can the industry to do stay ahead of this and innovate? How can the commercial real estate industry grow amidst the changing demographics of people that now want remote work and no longer desire going into an office building with windows that won’t open? Can the commercial real estate industry innovate?
Designing While Black In The Elite Creative Industry
How To Transform Technology and Include women
In my role at the head of Birk Creative, technology surrounds me, and I’ve learned how to apply it in order to amplify my unique voice within the industry. The collective left and right brains of my entire team are always engaged in new challenges for using tech to open the conversation to new audiences.
Reggie Jackson, MLB Hall of Fame
Working with or being seen with celebrities like Major League Baseball Hall of Fame Inductee Reggie Jackson, high profile politicians or pedigree corporations and organizations from the view of a spectator looks easy and fun. Fancy clothes, elegant dinners, designer purses, smiles lighting up all the way to the moon, perfection in hair, clothes, make up, shoes, convenient friendships and top shelf mixed drinks in particular appear everywhere and are seemingly for the taking.
5 tips to get you started publishing great short-form videos
When was the last time you saw a video online? Recently, right? Whether you’re scrolling through a website or a feed or swiping through Stories, it has become much harder to turn a corner on the internet without running into a video.
True Value
A multinational hardware brand came to Birk Creative looking for an SEO, digital and local search audit for their family-owned stores. The audit resulted a strategy and recommendation deck which enabled the corporation to digitally transform and train their owners on new platforms.
JinJa Birkenbeuel Keynote Speaker
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5 Myths About Social Media That Could Be Killing Your Business
Have you heard someone go into a full soap box monologue about how social media posting, creating and monitoring for their business is exhausting? At this point it’s a cultural staple. Often, it can be hard to take photos, post content or use hashtags without worrying about what people will think. Bluntly: People really aren’t thinking about you.
Grund & Leavitt
When it comes to marketing digital and online technologies, law firms are conservative and intentionally behind the times. There are legal concerns and privacy requirements to consider; but when it comes to online visibility, those are hurdles, not roadblocks.
How To Become More Visible Online: Bitcoin, Cryptocurrency, Blockchain Tech in Chicago
Becoming an expert in bitcoin, blockchain and cryptocurrency will help position you as a fintech innovation agency. Yet getting your business visible online will ensure your business success.
Creating a powerful social media experience for the world’s social media company.
The WBENC National Conference & Business Fair is the largest conference of its kind for women business owners in the U.S. It helps expand opportunities in the marketplace, with three days of robust programming featuring some of the most renowned thought leaders today. The world’s largest and most widely used social networking site attends the conference every year to meet potential partners and promote the women-owned businesses featured in their booth.
How To Make Videos Like a Pro with Google Photos and other awesome Android Apps.
Recently, our CEO JinJa Birkenbeuel sat down with Keisha Howard, Founder of Sugar Gamer Company to discuss strategies on how to navigate the gamer market as a Black woman.
Grow With Google
Google’s Digital Coaches program offers free workshops for small businesses on how to use Google’s tools for digital marketing. CEO JinJa Birkenbeuel was a collaborating architect of the program when it was founded as Accelerate With Google. The program evolved into what is now knows at Google Digital Coaches.