What Is Digital Transformation? Defined.

FOR IMMEDIATE RELEASE - August 6, 2021 (Chicago, IL)

Birk Creative Offers Digital Transformation Services to Get Businesses Back on Their Feet. The pandemic was a big wakeup call for all businesses to become operational online or risk losing customers and revenue. For Birk Creative CEO JinJa Birkenbeuel, it was also an opportunity to extend her services to help companies at large. “The universal change to an online approach has been a blessing for us, as this work allows our agency and its staff to help more businesses from anywhere in the world understand how to transform their in-person business sales to online experiences.” Adopting digital technology into all areas of a business holistically changes both a company’s operational structure and how it presents for customers. Going digital requires keeping updated with cultural changes, broadening the client base and expanding services. But beyond the public interface itself, digital transformation also is what’s running behind the scenes: Google ads, digital campaigns, social channels and analytics to test efficacy. When done correctly, digital transformation dimensionalizes a business tenfold, but it can be a challenging road, especially for businesses that are less digitally savvy. That’s why Birk Creative strives to guide small businesses in transforming their digital thinking as well as their digital modality, offering:

• Digital Transformation

• Digital Campaigns

• Custom Content Creation

• Social media/Ad strategy

• Social media marketing

• Google Analytics

• Digital advertising

• Digital Mindset Training

• Audience Research

Our passion for helping small businesses thrive online is such a core of our practice that Google tapped Birk Creative to be a collaborating architect of its Accelerate with Google in 2015. Due to the positive impact of the program on small, historically underserved businesses across the US, the program was acquired in 2017 by Grow with Google to become the Grow with Google Digital Coaches program. Through this expansive partnership, we helped build a national network of industry leaders to provide digital skills training and coaching to help Black and Latinx small businesses reach new customers, thrive online and grow. Through the GDC initiative, Birk Creative acts as the Chicago Coach offering digital skills workshops and hands-on coaching on various topics like audience growth, Google Analytics, social media strategy and more, creating space for like-minded entrepreneurs and local businesses to glean, gather and grow.  

When multinational hardware brand True Value wanted a professional audit of its digital and online storefronts, it came to Birk Creative for corporate technological solutions. It also hired us to review the retailer marketing campaigns designed for its individual store owners across the world. We analyzed their print collateral, pop-up displays and coupon sheets, and also gave suggestions around social media marketing and advertising. Birk Creative provided a comprehensive creative, print, online and digital audit, and also recommended a major local search audit and a powerful review of True Value’s online store locator solution. In auditing and improving True Value’s digital ecosystem, we gave it tools to increase store visits and improve customer experience. A new and updated digital ecosystem provides retailers with data and the knowledge they need to understand both how to represent themselves online and how to measure the impact that can drive customer brand awareness and establish in-store credibility. Utilizing these tools, combined with an informed brand and content strategy, creates loyalty and wonderful customer engagement. 

Beyond big brands, Birk Creative offers a Small Business Online Transformation Package to help small business owners take their digital program to the next level and further our impact as a benefit corporation. When local Chicago business 7M Woodworking approached us to digitally transform, it was struggling with online advertising. We built a roadmap for it to become a thriving Google Shopping partner. After performing a top-to-bottom audit of its existing online interface, we determined that the company needed a completely redesigned digital ecosystem that included a new ad strategy, messaging, content, branding, visual identity and analytics. With our transformation package, Birk Creative brought 7M into the next chapter of its digital program, also producing a photoshoot, mood boards, editorial interviews, social media strategy and custom videos to create strategy-aligned content. In addition to 7M’s Google Shopping migration, we integrated Yoast SEO into the back-end of the company’s website, making it functional to attract more visitors. With Birk Creative’s strategy development, implementation support and additional one-on-one consultations, 7M is poised for digital success and ready to make the most of its marketing. 

Every company has countless opportunities for growth in the world and on the web. Birk Creative adapts to the needs of its clients, providing inspiration for change and confidence and a go-to strategic partner for the long term.

---

JinJa Birkenbeuel is a writer, podcaster, creative, brand strategist, professional speaker and entrepreneur. Featured in Fast Company, Forbes and Sheen magazine, she is the CEO of Birk Creative and digital coach and trainer for thought leaders, entrepreneurs and small business owners. She loves sharing what she knows with non-celebrity business owners and leaders by engaging in vibrant conversations on her podcast platform The Honest Field Guide(tm). Listen on your favorite podcast platform like Apple, Spotify and Google Podcasts.

About Birk Creative

Birk Creative works with businesses as a plug-and-play brand strategy team or as a complement to existing creative and marketing capabilities. We deliver wraparound services across all advertising and marketing activities: visual identity, branding, brand messaging, custom content creation, podcast/video/radio production, social media marketing, employee thought leadership training and development, and digital advertising.

Our in-house team and remote network include brand strategists, copywriters, social media marketers, podcast producers, book and publication publishers, graphic designers and web developers, illustrators, media buyers and a 10-person remote team.

We are a Grow with Google Certified Partner and are Google Ads Certified.

Stay in touch with us. We'd love to hear from you.

Sign up for our mailing list here.

Subscribe to our podcast, The Honest Field Guide.